If you want to see the analytics of your campaigns, kindly go to the Anaytics tab on the sidebar menu, here you can see the metrics which gives you a comprehensive overview of the visibility and reach of your campaigns.



![](https://chat.fordeercommerce.io/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBaGdEIiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--76f14945c8e64740cea947881e73dee433daa458/image_731ew0.png)

**Impressions refer to the number of times your active campaigns are viewed by visitors.**

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Analytics provide insights into the total impressions accumulated across all the campaigns you have running.

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Understanding impressions is crucial for assessing the effectiveness of your campaigns in terms of exposure and engagement. The analytics feature offers a consolidated view, allowing you to evaluate the overall performance of your various campaigns based on impression metrics.

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